DIGICEL UNITES THE CARIBBEAN WITH BRING THE BEAT CAMPAIGN
- Usain Bolt takes on kiddies from the Caribbean
Kingston, Jamaica – Wednesday 1st June 2016: Today, Usain Bolt, the fastest man alive, teamed up with Digicel to launch its Bring the Beat campaign in front of an inquisitive bunch of little kids from across the Caribbean at the Terra Nova All Suite Hotel in Kingston, Jamaica yesterday. The launch took the form of a lively fireside chat session with Usain, hosted by nine-year old Naleighna-Kae McLean from Jamaica, followed by a 'Kiddie Press Conference'.
The Launch
Facing his toughest audience yet, the 30-strong kiddie press pack aged between six and ten years peppered Usain with questions they have been burning to ask all their lives. Seven-year old Ajani Brown, also from Jamaica, tried not to seem too keen but it was clear that he was eager to meet Usain and took advantage of the opportunity that presented itself asking; "Mr. Usain, can we be friends on Facebook when my mommy gets me one?" With laughter all around, Bolt responded; "Sure. But first let's take a selfie."
The Campaign
Digicel's Bring the Beat campaign represents the culture of the Caribbean and the irrepressible spirit which unites and ignites its people. Through music and the celebration of extraordinary talents, the campaign will connect the world to the Caribbean and its culture and support all of the athletes who are set to represent their countries in Brazil.
Inspired by the campaign, Trinidad and Tobago's soca monarch, Machel Montano released his latest single, 'Bring the Beat', featuring Jamaican songbird and winner of season 5 of NBC's The Voice, Tessanne Chin, as a tribute to the athletes as they take on the world in Brazil. Machel said; "The song represents and embodies everything the Bring the Beat campaign is about – connecting, inspiring and entertaining."
Six-time Olympic Gold Medallist, Usain Bolt, said; "It's really great to have the support of your country and the entire region when we are out there on the track. So I think this is a great campaign. For me I'm just focused on going out there and doing my best and showing the world how we bring the beat."
Digicel Group Director of Marketing, Peter Lloyd, said; "Music and sport have the power to bring people and nations together – and that is exactly what we are about. We will use beats, music, rhythm and talent to connect the world to our athletes no matter what flag they compete under."
Through social media, fans will have the opportunity to win tickets to some of their favourite sporting games this summer, like the NBA, CPL and of course, the biggest track and field event this year in Brazil to watch Shelly-Ann and Usain defend their titles.
For information on the 'Bring the Beat' campaign plus exclusive content and great prizes, fans can visit the campaign's hub at www.BringTheBeat2016.com
Ends
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After more than 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
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