We need to avoid objectifying our women as this encourages the very violence that we condemn. It is for this reason that our company has a policy of not promoting beauty contests. After our refusal to do so for Lasco in 1998, we created a better gender-balanced alternative, the "Teacher of the Year" programme. We salute tomorrow's recipients. This led to the other affirmation programmes for nurses and police officers. Last year, we suggested the reservation of shares in the Lasco initial public offer (IPO) for these groups and CCRP seniors, thus contributing to their financial empowerment. Women do bring a practical perspective to issues. We do not have to follow the status quo - indeed, it is by looking higher, that we grow.
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