DIGICEL LAUNCHES $12 MILLION PROMOTION

A BASKETFUL OF PRIZES - MASSIVE 30,000 WEEKLY WINNERS OVER THE NEXT 4 WEEKS

Friday, October 12, 2012: Kingston, Jamaica: Finding yet another fun and innovative way to give added value to customers, Digicel is today launching a JA$12 million promotion which will see more customers than ever before being in with a chance to win exciting prizes. Moreover, to ensure that as many customers as possible are eligible to win in this great new promotion, and to make it super easy to enter, Digicel has introduced an all-new $108 top up denomination to the market. Customers simply need to top up with $108 or more plus GCT and be automatically entered into the draw to win a share of JA$12 million worth of cash, credit, phone, SMS and other prizes.
The new $108 denomination is the lowest entry requirement ever for a Digicel promotion, and more customers will win prizes than ever before. In fact, a massive 30,000 customers will win prizes each week over the next four weeks.
Commenting on the new promotion, Conor Looney, marketing director at Digicel Jamaica, said, "With our Back To School and Summer Run It promotions just concluded – and with our Christmas promotion just around the corner - we thought we would delight our customers once again by giving them yet another chance to win some amazing cash, credit, phone, SMS and other prizes."
He continued: "And of course, just last Friday, we rolled out our BE EXTRAORDINARY brand promise across Jamaica – which sees us celebrating Jamaicans doing extraordinary things in their everyday lives. So of course, this latest value promotion ties in nicely with that and sees us continuing to reward our customers for their loyalty."
ENDS
ABOUT DIGICEL GROUP
After eleven years of operation, Digicel Group Limited has over 13 million customers across its 31 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programs.
Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.
Visit www.digicelgroup.com for more information.

PRESS RELEASE
From Jacqueline Burrell-Clarke
Digicel
876-470-9131
jacqueline.burrell@digicelgroup.com


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