|From left: Denis O'Brien, Chairman, Digicel Group; Star Olympians Usain Bolt and Shelly-Ann Fraser-Pryce, and Andy Thorburn, Digicel Jamaica chief executive officer, at Tuesday's official opening of the company's regional headquarters by Prime Minister Portia Simpson Miller. The headquarters is on Ocean Boulevard, downtown Kingston. - Winston Sill/Freelance Photographer|
With both athletes continuing to dominate the sprinting world with one sizzling and charismatic performance after another, the newly extended regional contracts - which run to the end of 2016 - will see Usain and Shelly-Ann representing Digicel in unique and engaging ways which are guaranteed to resonate with customers of all ages.
The double Olympic champions have been a part of the Digicel family for some time with Digicel spotting the talent in the young Bolt as far back as 2003 with Fraser-Pryce being signed up on the back of her stunning gold medal at the 2008 Summer Olympics in Beijing.
Commenting on the new partnership, Bolt, said: "I want to thank Digicel for supporting me from the very beginning. That kind of loyalty means a lot. I hope that together with Digicel - and through my own efforts and achievements - I can help inspire people to do extraordinary things in their day-to-day lives."
Read more at: