|Earl Jarrett (left), Chairman, Jamaica Automobile Association (JAA) and Dr Lucien Jones, Vice Chairman / Convenor, National Road Safety Council (NRSC) complete the unveiling of the NRSC20th Anniversary logo at the launch of the Council's 20th Anniversary celebrations at the Jamaica Pegasus Hotel on Thursday, March 14. During the Launch, Dr. Jones announced that His Royal Highness Prince Michael Of Kent, a member of the British Royal family, Royal Patron for the Commission for Global Road Safety and Patron of the non-profit organization, Fédération Internationale de l'Automobile (FIA); will be visiting Jamaica from April 15 to 19. The Prince's visit is one of the high points of the NRSC's 20th Anniversary celebrations.|
Dr Lucien Jones, Vice-Chairman / Convenor , National Road Safety Council (NRSC) addresses the launch of the Council's 20th Anniversary celebrations at the Jamaica Pegasus on Thursday, March 14. At the table are (from left) Director Paula Fletcher, NRSC Executive Minister, Dr Morais Guy, Minister without Portfolio in the Ministry of Transport, Works and Housing and Mr Earl Jarrett, Chairman of the Jamaica Automobile Association (JAA). During the launch, Dr Jones announced that His Royal Highness Prince Michael of Kent will be visiting Jamaica from April 15 to 19. This visit will serve as one of the central points of the anniversary celebrations.
Dr. Lucien Jones, Vice-Chairman / Convenor, NRSC, announced the Prince's working visit to the island from April 15 to 19 during yesterday's launch of the 20th Anniversary Celebrations of the NRSC at Jamaica Pegasus Hotel. "His Royal Highness is a road safety advocate of international repute and therefore, we are very delighted and quite privileged, to have him accept our invitation to share in this time of celebration with the Council," declared Dr. Jones.
The NRSC Vice Chairman outlined that while in the island, HRH Prince Michael will meet with the Prime Minister and NRSC Chairman Most Hon. Portia Simpson Miller, Opposition Leader Mr. Andrew Holness and government officials whose portfolio responsibility impact on road safety. Dr. Jones added, "His Royal Highness will be taken on tours of facilities which promote road safety in the island, visit the Sir John Golding Rehabilitation Centre in Mona and attend a banquet where former Prime Ministers will be honoured. Also, a posthumous award will be conferred on the founder of the Council, Sir John Golding." The Awards Banquet will take place on Wednesday, April 17
Dr. Jones expressed confidence that the five-day visit of such a high ranking road safety advocate as HRH, will greatly assist "in the efforts of the NRSC to raise the level of awareness of the importance of road safety for any nation and in particular for a small developing nation like ours." He expects the visit by His Royal Highness to strengthen the bonds of friendship and deepen the relationships which the NRSC has forged with the international community, in this the Decade of Action For Road Safety.
LAUNCH OF NEW NRSC LOGOS & MULTI-MEDIA INITIATIVES
At yesterday's launch ceremony, the NRSC also unveiled its 20th Anniversary Logo and the BELOW 240 Logo. The latter is a symbolic representation of the renewed initiative to encourage the reduction in road deaths to fewer than 240 per year.
Also introduced to the public for the first time were the new NRSC multi-media initiatives – the NRSC 20th Anniversary Jingle and Public Education Road Safety Infomercials.
Shelly-Ann Fraser-Pryce, Olympic Gold Medalist, who is the NRSC 'Ambassador'/ Spokesperson for its 20th Anniversary year, is featured in the Infomercials. Composer, Musician/ Entertainer Grub Cooper is the composer of the Jingle. The campaign was produced by PROComm Limited.
NEW ROAD TRAFFIC ACT TO GO TO PARLIAMENT SOON
In addressing the launch of the NRSC 20th Anniversary activities, Hon. Dr. Morais Guy, Minister without Portfolio in the Ministry of Transport, Works and Housing commended the Council on its sterling work in road safety promotion. The Minister credits the Council's road safety strategies, programmes and advocacy for legislative change, for the successful reduction in road fatalities over the years. The Minister further indicated that the SAVE 300Lives Programme resulted in a 24% reduction in road fatalities over the 2008 to 2012 period. He cautioned Jamaicans that while less than 300 lives were lost last year there is no room for complacency, "as still too many lives are being lost."
Acknowledging the pivotal work that the NRSC has played in the review of the Road Traffic Act, Dr. Morais Guy announced that the new Act is at an advanced stage: "The Road Traffic Act is at an advanced stage and will be tabled in the next financial year."
JAA CHAIRMAN WARNS THAT CRASHES CAN RETARD ECONOMIC GROWTH
Mr. Earl Jarrett, Chairman, Jamaica Automobile Association reminded participants in the launch ceremony that" every person lost on the nation's roads represents an economic loss, and therefore our road safety programme is as important as an IMF agreement." He contended that crashes will directly and indirectly stymie the country's economic growth and development.
Mr. Jarrett underscored the importance of all citizens paying attention to the efforts to reduce road crashes, especially since road crashes are the second leading cause of deaths in Jamaica, second to homicides.
Among those who participated in yesterday's NRSC event, chaired by Executive Director Paula Fletcher, were representatives of the Council including the Ministries of Transport, Justice and National Security; Jamaica Constabulary Force, Island Traffic Authority, Transport Authority, and the Jamaica Gasolene Retailers Association. The media, as well as students from the Mona Heights Primary and Preparatory schools were also in attendance.
Erica James-King Communication Manager | PROComm
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