The Hublot King Power Usain Bolt
by Anthony DeMarco, Contributor | Forbes
Usain “Lightning” Bolt, the world’s fastest man, has a Swiss watch named in honor of him and featuring his image. The Hublot King Power Usain Bolt was developed in close consultation with the three-time Olympic champion and Swiss luxury watch brand ambassador.
“It’s perfectly natural to be associated with the fastest man, not just on the planet, but the fastest since the Big Bang,” said Jean-Claude Biver, Hublot chairman.
The 25-year-old Jamaican sprinter prepares to defend his titles and world records in the 100, 200 and 4-x-100 meter races at the London Olympics (July 27 – August 12).Bolt’s silhouette pose in an anthracite grey on a black background is located at 9 o’clock in the center of the movement’s small seconds counter. The chronograph movement features a central 60-second hand and a 30-minute counter at 3 o’clock. A 12-hour chronograph counter sits at 6 o’clock and is decorated with a touch of green in a nod to the colors on the Jamaican flag. A date window at 4:30 completes the design.
The 48 mm-diameter watch, in micro-blasted ceramic, is predominantly black, with gold—Bolt’s personal color and that of his lucky running shoes. The strap is made from exactly the same gold-colored synthetic leather as his shoes. This is stitched onto Hublot’s signature black rubber strap.
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